30+ Twitter Ad Campaigns for Newsletter Growth (2024)

Growing an email newsletter can sometimes feel like an uphill battle. You have may have interesting content to share, but the hard part is getting people to subscribe. That's where Twitter Ads come in handy.

Many newsletters are promoting on Twitter because its a hotspot for their target audience. The platform allows for precise demographic targeting, including age, interests, and location, ensuring your ads reach those most likely to subscribe.

Let's dive into 10 types of Twitter ads top newsletters are using to grow their audience:

1. The Tweet

A newsletter ad that resembles a regular tweet. This type of ad blends in with organic content on a user's feed.

It gently encourages people to sign up for the newsletter without being pushy.

30+ Twitter Ad Campaigns for Newsletter Growth (1)

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2. The Resource List

This type of ad utilizes a thumbnail image depicting a list of resources, enticing users with valuable information.

Although it appears to be a list, it's actually an ad promoting a newsletter.

Once clicked, users are directed to a subscription page, turning a compelling visual into a clever gateway for newsletter sign-ups.

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3. The Meme

This type of ad leverages a popular meme that resonates with the target audience, cleverly tying it to the newsletter's theme.

The humor or relatability of the meme captures attention, while a catchy caption and a call to action invite users to subscribe to the newsletter for more related content or insights.

30+ Twitter Ad Campaigns for Newsletter Growth (8)

30+ Twitter Ad Campaigns for Newsletter Growth (9)

30+ Twitter Ad Campaigns for Newsletter Growth (10)

4. The Phone Mockup

This type of ad features a photo of a smartphone with the newsletter displayed on the screen, providing a visual preview of the newsletter's look and feel.

This realistic portrayal helps potential subscribers visualize what they'll receive, creating a tangible connection.

30+ Twitter Ad Campaigns for Newsletter Growth (11)

30+ Twitter Ad Campaigns for Newsletter Growth (12)

5. The Notes App

"The Notes App" ad uses a screenshot of a notes app to show reasons why subscribing to the newsletter is a good idea.

The ad looks like a personal note, which makes it feel real and easy to relate to.

Each reason shows the value of the newsletter, which encourages people to subscribe and find the interesting content mentioned in the ad.

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30+ Twitter Ad Campaigns for Newsletter Growth (16)

6. The Cheat Sheet

This type of ad entices users with a thumbnail image of a valuable cheat sheet related to the newsletter's topic, acting as a click magnet.

The ad promises this cheat sheet as a reward for subscribing, creating an incentive for users to take action.

The visual appeal of the cheat sheet, coupled with the immediate value it offers, encourages users to click through and subscribe to the newsletter to gain access to the useful resource.

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30+ Twitter Ad Campaigns for Newsletter Growth (18)

7. The Text Message

This ad mimics a screenshot of a text conversation where one person shares exciting insights or news, attributing this information to the newsletter being promoted.

The other person in the conversation expresses interest and asks how to subscribe, leading to a call to action within the ad.

This creative approach makes the promotion feel organic and conversation-driven, subtly nudging viewers to subscribe and discover the exciting content discussed in the text exchange.

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30+ Twitter Ad Campaigns for Newsletter Growth (20)

30+ Twitter Ad Campaigns for Newsletter Growth (21)

8. FOMO (Fear of Missing Out)

The "FOMO" ad capitalizes on fear by teasing valuable insights only available to newsletter subscribers.

It may display snippets of premium content or subscriber testimonials, creating a sense of urgency and exclusivity.

A compelling call to action emphasizes the benefits of subscribing now to gain access to these exclusive insights, driving more sign-ups.

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9. The Click Magnet

"The Click Magnet" ad offers a valuable incentive for subscribing to the newsletter.

The ad showcases the digital asset, be it an e-book, a report, or an exclusive guide, highlighting its benefits and the unique insights it contains.

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30+ Twitter Ad Campaigns for Newsletter Growth (27)

30+ Twitter Ad Campaigns for Newsletter Growth (28)

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10. Value Proposition

This ad opts for a straightforward approach, clearly stating the value and benefits subscribers will receive from the newsletter.

It may list key takeaways, topics covered, or the expertise of the newsletter creator, providing a transparent glimpse into what subscribers can expect.

This honest, no-frills approach resonates with individuals seeking clear, upfront value, and establishes trust from the outset, encouraging more informed and willing sign-ups.

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30+ Twitter Ad Campaigns for Newsletter Growth (33)

Bonus: The Notification

"The Notification" ad emulates the appearance of an app notification, creating a sense of immediacy and engagement.

It might display a mock notification suggesting a new issue of the newsletter is out or a breaking news alert related to the newsletter's topic, complete with an invitation to subscribe for real-time updates.

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Setting Up Twitter Ads

This video guides you through setting up Twitter Ads and establishing a seamless tracking system for your marketing efforts.

30+ Twitter Ad Campaigns for Newsletter Growth (2024)

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